Half Production An Dearbh-Aithne Branda by Chin Hock Cong

Half Production An Dearbh-Aithne Branda by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2022

Half Production An Dearbh-Aithne Branda

by Chin Hock Cong

Client: Creator Design Studio

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About Half Production An Dearbh-Aithne Branda

Tha Half Production na stiùidio dhealbhan is bhidio. Tha an cothromachadh eadar solais agus dubhar na rud a bhios iad an-còmhnaidh a’ sireadh. Aig an aon àm, tha seo cuideachd aig an aon àm ri feallsanachd am beatha. Tha a bhith a’ faighinn a’ chothromachadh eadar leth is làn dìreach mar a bhith iriosal agus a’ cumail ionnsachadh, an cothromachadh eadar gnìomh agus cruthachalachd. Tha an suaicheantas air a bhrosnachadh leis a 'ghnìomh a bhith a' dòrtadh an uisge. Nuair a bhios a’ ghlainne làn, chan eil àite ann airson leasachadh. Tha e coltach gur e rud a tha sinn a’ sireadh a th’ ann a bhith a’ dòrtadh an uisge. Bi iriosal agus cùm ag ionnsachadh.

The Recognition

About the Duais Umha A' Design Award

Tha Half Production An Dearbh-Aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Half Production An Dearbh-Aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Half Production An Dearbh-Aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021