Second Hand Life Sreath Postairean by Yilin Wang

Second Hand Life Sreath Postairean by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

Second Hand Life Sreath Postairean

by Yilin Wang

Client: Zhejiang Sci-Tech University

Duais Umha A' Design Award Winner in Grafaig Category

10,928

Verified Award Winner

Verify Award Status for #141561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Sreath Postairean

Is sreath postairean a th' ann an Second Hand Life mu mar a gheibh daoine fios ann am pìosan sgapte. Anns an t-sreath tha fichead postair A3, air an cur air dòigh gus aon phrìomh dhealbh a chruthachadh, agus tha e a' tighinn còmhla ri leabhar ceangailte is suidhichte. Thionndaidhear cànan gu grafaigeachd lèirsinneach tro chòd dà-bhunach, far a bheil na samhlaidhean a h-aon agus neoni cuideachd a' seasamh airson fìor is meallta ann an obraichean loidsigeach. Tha an ceangal seo a' nochdadh mar a tha breithneachadh air a chumadh leis an fhiosrachadh a thathar a' gabhail ris. Tha na postairean agus an leabhar ag iarraidh barrachd aire do chùis shòisealta, oir faodaidh sealladh sgapte de dh'fhiosrachadh àite iomlan a ghabhail.

The Recognition

About the Duais Umha A' Design Award

Tha Second Hand Life Sreath Postairean air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Second Hand Life Sreath Postairean na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Second Hand Life Sreath Postairean a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.