Gensyn Intellectual Property Dealbhadh Suaicheantais by Gu Jin

Gensyn Intellectual Property Dealbhadh Suaicheantais by Gu Jin is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2023

Gensyn Intellectual Property Dealbhadh Suaicheantais

by Gu Jin

Duais Airgid A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Dealbhadh Suaicheantais

'S e suaicheantas a th' ann an Gensyn Intellectual Property a chaidh a chruthachadh airson companaidh comhairleachaidh seilbh inntleachdail. Chaidh an comharra a leasachadh gu eas-chruthach bhon litir G, ciad litir ainm a' chompanaidh. Tha an cruth air a dhèanamh suas de chomharra-luaidh singilte eas-chruthach clì agus deas, a tha a' toirt iomradh air conaltradh soilleir agus co-chomhairleachadh eadar a' chompanaidh agus an luchd-ceannach aca. Tha an cumadh iomlan cuideachd a' cur sgiath nar cuimhne, a' comharrachadh dìon seilbh inntleachdail. Tha an loidhne a-muigh a' leantainn cumadh seula traidiseanta Sìneach. Thathar a' cleachdadh gorm gus leasachadh seasmhach a mholadh.

The Recognition

About the Duais Airgid A' Design Award

Tha Gensyn Intellectual Property Dealbhadh Suaicheantais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Gensyn Intellectual Property Dealbhadh Suaicheantais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Gensyn Intellectual Property Dealbhadh Suaicheantais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin