Anlan Branding Féiniúlacht Branda le Haiwen Yang

Tha Anlan Branding Féiniúlacht Branda le Haiwen Yang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2023

Anlan Branding Féiniúlacht Branda

le Haiwen Yang

Neach-ceannach: Anlan

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

9,732

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #141858

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Anlan Branding Féiniúlacht Branda

Is féiniúlacht branda í Anlan Branding a cruthaíodh do bhranda gléasanna áilleachta. Tá an fhéiniúlacht deartha le go bhfanfaidh sí inaitheanta thar iarratais éagsúla. Tá coirnéil rúnda mhíne ag an gcló, agus fanann na foirmeacha litreach foriomlána simplí glan. Tagraíonn patrún bláthanna a dhíorthaítear ón litir A don smaoineamh áilleachta, agus nascann gearradh beacht sa litir A an teicneolaíocht leis an aeistéitic. Úsáidtear corcra mar phríomhdhath an bhranda. Cuirtear an fhéiniúlacht i bhfeidhm ar chórais páipéarachais agus pacáistíochta, agus tacaíonn treoirlínte le húsáid chomhsheasmhach.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Anlan Branding Féiniúlacht Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Anlan Branding Féiniúlacht Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Anlan Branding Féiniúlacht Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Tomhasan & Pacadh: The coordinated images were applied to all physical stationery system and package system.
Tagaichean: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Teicneòlas Cinneasachaidh: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Dùbhlan Dealbhaidh: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Rannsachadh: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Brosnachadh: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Faid a' Phròiseict: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Sruth Obrachaidh: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Peutantan: Shenzhen Baselab Technology Ltd.
Buill na Sgioba: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Creideasan Dhealbhan: Shenzhen Baselab Technology Ltd.