Softline Muga Caife, Babhla by Ahmet Osman Peker

Softline Muga Caife, Babhla by Ahmet Osman Peker is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Uidheam Fuine, Soithichean Bùird, Soithichean Dibhe agus Uidheam Còcaireachd Competition Category.

UmhaUidheam Cidsin· 2023

Softline Muga Caife, Babhla

by Ahmet Osman Peker

Client: Bonna

Duais Umha A' Design Award Winner in Uidheam Cidsin Category

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Colors

The Design

About Softline Muga Caife, Babhla

Is muga agus babhla so-ghiùlain a th' ann an Softline, dèanta de phorcalain le mullach silicone. Tha dà mheud anns a' chruinneachadh, 300 cc agus 350 cc, a tha a' leantainn inbhean mugaichean-siubhail. Faodar am meud 300 cc a chleachdadh cuideachd mar bhabhla airson granola, sailead measan no smoothie. Tha am mullach silicone a' toirt seachad dìon teasa agus a' cumail am biadh no an deoch gu tèarainte a-staigh. Tha an toll-òil air a' mhullach suidhichte aig ceàrn trì ceum gus na bilean a dhìon bhon teas. Tha na dathan a' tighinn bho theicneòlas glazing ath-bhualaidh, le uachdaran lìomhach is matte. Tha Softline ag amas air cleachdadh chupannan pàipeir a lùghdachadh.

The Recognition

About the Duais Umha A' Design Award

Tha Softline Muga Caife, Babhla air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Softline Muga Caife, Babhla na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Softline Muga Caife, Babhla a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the theme "To go Mug", "Softline" is designed for coffee lovers. Thanks to its form, it can be used both for drinking coffee and as a bowl (Granola, Fruit Salad, smoothie etc.) It offers heat insulation with its silicone cover while keeping your food or coffee safe inside. It also offers a fun use thanks to its different color combinations, glossy and matte surface.
Dimensions & Packaging: The collection consists of 2 types of volumes. Conforms to 300cc and 350cc "To go" mug standards. 300cc mug can also be used as a bowl.
Tags: Porcelain, Silicone, multiple usage, storage, experience, self barista
Production Technology: Porcelain/ Silicone shaping.

Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials.
Design Challenge: It provides an aesthetic appearance and ease of use with its soft form line. The challenge was creating that form, which fits hand and making a fun looking cup at the same time. Therefor our goal is to reduce the use of paper cups.
Research: We observed that coffee lovers enjoy drinkinig their coffees hot. So Unlike standard Mug lids, the drinking hole on the lid is designed with a 3 degree angle. Thanks to this feature, it prevents the lips from burning. Another point of our research was sustainability in daily usage products. It is designed to reduce the use of paper cups and plastic containers in the food and beverage industry, while continuing our sustainability journey.
Inspiration: The motivation behind the project was adding a different experience to coffee drinking culture. Coffee is a routine for most of us. However, we wanted to go beyond this routine and add a little playfulness. Thanks to its different color combinations, glossy and matte surfaces and big range in colour options you can choose the one for your pleasures. Portability is also important for a coffee addict person which we considered this and adapt to our design. Softline mugs are always portable with its silicone lids and use as a storage container and bowl. In this way its giving the user many advantages as we desired.
Project Duration: 2021 Winter, Istanbul, Turkey
Operation Flow: Softline glasses, which take their color from the specially developed reactive glaze technique, were produced using environmentally friendly and healthy materials for coffee lovers. You can be the barista of your home with forms suitable for every kind of coffee and products that will highlight the flavors you want.
Team Members: Ahmet Osman Peker