China Merchants Prìomh Ghnìomh: Dealbhadh Taobh a-staigh Meur Bhanca by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
IarannTaobh a-staigh· 2023
China Merchants Prìomh Ghnìomh: Dealbhadh Taobh a-staigh Meur Bhanca
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
Duais Iarainn A' Design Award Winner in Taobh a-staigh Category
Verified Award Winner
Verify Award Status for #142304The Design
About China Merchants Prìomh Ghnìomh: Dealbhadh Taobh a-staigh Meur Bhanca
Teacsa Leabhair: Tha China Merchants na dhealbhadh taobh a-staigh meur bhanca a chaidh a choileanadh ann an Shenzhen, Sìona. Tha an rùm 870 meatair ceàrnagach air a roinn ann an raointean gnìomh-obrach airson fàilteachadh gnothachais, feitheamh agus dibhearsain, a tha uile a' sìneadh a-mach bho phrìomh àite-tàimh aonaichte anns a' mheadhan. Thathas a' gabhail ris a' cheàrnag, cumadh a chaidh a chleachdadh airson uinneagan ann an ailtireachd chlasaigeach Shìneach, mar chridhe lèirsinneach gus seasmhachd is fosgailteachd a nochdadh. Tha fiodh, leathar, glainne agus solais le teothachd dath de 5500K air an cothlamadh le iomallan dubha agus dathan branda gus àile socair a chruthachadh. Thathas air am meur a dhealbhadh mar àite airson conaltradh làitheil is cur-seachad.
The Recognition
About the Duais Iarainn A' Design Award
Tha China Merchants Prìomh Ghnìomh: Dealbhadh Taobh a-staigh Meur Bhanca air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi China Merchants Prìomh Ghnìomh: Dealbhadh Taobh a-staigh Meur Bhanca na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air China Merchants Prìomh Ghnìomh: Dealbhadh Taobh a-staigh Meur Bhanca airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensions & Packaging
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Production Technology
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Challenge
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Research
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiration
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Project Duration
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operation Flow
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
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