Ecovacs Dealbhadh Taobh a-staigh Bùth Reic by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Dealbhadh Taobh a-staigh Bùth Reic by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

IarannTaobh a-staigh· 2023

Ecovacs Dealbhadh Taobh a-staigh Bùth Reic

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

Duais Iarainn A' Design Award Winner in Taobh a-staigh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecovacs Dealbhadh Taobh a-staigh Bùth Reic

Is e Ecovacs taobh a-staigh bùth reic a chaidh a dhealbhadh airson toraidheanròboti tùrail, a' còmhdach 150 meatair ceàrnagach. Tha am bùth a' taisbeanadh cuspair dòigh-beatha nas fheàrr tro shuidheachaidhean dachaigh anns a bheil teicneòlas agus beatha làitheil air an co-cheangal. Tha gorm ceumnachail a' riaghladh a' phrìomh àite, còmhla ri gràin fiodha blàth agus sgeilpichean taisbeanaidh geal-airgid le inneach meatailt. Thathar a' cleachdadh cumaidhean cruinn a chaidh an gabhail bho suaicheantas a' bhranda agus bho na toraidhean mar chànan lèirsinneach. Tha slighe dhealbhaichte a' treòrachadh luchd-tadhail tro raointean taisbeanaidh, reic, eòlais agus suidheachaidh. Dh'fhosgail am bùth ann an Sìona ann an 2022.

The Recognition

About the Duais Iarainn A' Design Award

Tha Ecovacs Dealbhadh Taobh a-staigh Bùth Reic air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Ecovacs Dealbhadh Taobh a-staigh Bùth Reic na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Ecovacs Dealbhadh Taobh a-staigh Bùth Reic airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging: 150㎡
Tags: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration: The project began in January 2022 and was launched in China in June 2022.
Operation Flow: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang