It Is In Your Genes Dearbh-Aithne Fiùghantach by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dearbh-Aithne Fiùghantach by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

It Is In Your Genes Dearbh-Aithne Fiùghantach

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Duais Umha A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Dearbh-Aithne Fiùghantach

Chaidh an dearbh-aithne branda seo a chruthachadh airson seirbheis genotyping, leis an lorgar ro-shealladh air galairean ginteil a dh’ fhaodadh a bhith ann. Dìreach mar an structar DNA, chaidh bun-bheachd an dealbhaidh a thogail cuideachd air siostam de chòdan, is e sin còdan Morse air an dealbhadh gu sònraichte a’ riochdachadh litrichean na h-aibideil. Faodar facal sam bith fhaicinn san dòigh seo, a’ tionndadh suaicheantas statach gu dearbh-aithne fiùghantach. Tha an suaicheantas, a tha mar ainm an neach-dèiligidh air a sgrìobhadh leis na còdan, a’ gabhail cumadh structar dà-helical an DNA. Seo mar a tha gnìomhachas an neach-dèiligidh air a nochdadh an dà chuid gu bun-bheachdail agus gu fradharcach san dearbh-aithne.

The Recognition

About the Duais Umha A' Design Award

Tha It Is In Your Genes Dearbh-Aithne Fiùghantach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi It Is In Your Genes Dearbh-Aithne Fiùghantach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh It Is In Your Genes Dearbh-Aithne Fiùghantach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon