Xing Yun Shu Aithne Branda Milseog by Bingying Liu

Xing Yun Shu Aithne Branda Milseog by Bingying Liu is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

Xing Yun Shu Aithne Branda Milseog

by Bingying Liu

Client: Shijiazhuang luoshanqi foods co., ltd

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xing Yun Shu Aithne Branda Milseog

Is aithne branda é Xing Yun Shu a cruthaíodh do léiritheoir milseog. Cuireann an dearadh smaoineamh an áidh atá le fáil i seantraidisiún cultúrtha na Síne in iúl trí theanga fís nua. Cuireann figiúirí teibí, atá tógtha as pointí, línte agus plánaí dlútha, in ionad na bpatrún casta traidisiúnta Síneach, agus tá brí an dea-áidh fós le brath sna foirmeacha simplithe seo. Meascann péireáil féiltiúil dearg agus glas le carachtair Shíneacha chun cuma úr a thabhairt don traidisiún. Is é an aidhm atá ann ná mothúchán te agus dearfach a chothú i leith bhranda na milseoige.

The Recognition

About the Duais Umha A' Design Award

Tha Xing Yun Shu Aithne Branda Milseog air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Xing Yun Shu Aithne Branda Milseog na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Xing Yun Shu Aithne Branda Milseog a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
Tags: Luck，Fashion，Youth，Dessert，Imagine
Design Challenge: expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Inspiration: The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Duration: The project was started in Shijiazhuang in May 2022 and completed in September 2022.

Read the Press Release