Tibet Shannan Dearbh-Aithne Corporra le River Liu

Tha Tibet Shannan Dearbh-Aithne Corporra le River Liu na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2023

Tibet Shannan Dearbh-Aithne Corporra

le River Liu

Neach-ceannach: River Liu Design

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

36,277

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #145618

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tibet Shannan Dearbh-Aithne Corporra

Pròiseact Tibet Shannan ag amas air gnìomhachas na turasachd a bhrosnachadh ann an Shannan. Le bhith a’ cruthachadh suaicheantas riochdachail gus sealladh a’ bhaile a leudachadh tro thoraidhean eagarach agus stiùiridhean turasachd. Tha brosnachadh an t-suaicheantas air a tharraing bho fheartan Shannan agus air a dhèanamh nas sìmplidhe gu samhlaidhean tro ealain cho-aimsireil. Tha an suaicheantas fhèin ioma-chruthach agus scalable, comasach air amalachadh gu sgiobalta ann an diofar thoraidhean. Tha an obair seo an dòchas lùth adhartach is inntinneach a thoirt don luchd-èisteachd, a’ coinneachadh nas fheàrr ri feumalachdan margaidh an latha an-diugh agus a’ cuideachadh an t-seann bhaile seo a bhith a’ taisbeanadh a thaobhan eadar-mheasgte.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Tibet Shannan Dearbh-Aithne Corporra air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tibet Shannan Dearbh-Aithne Corporra na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tibet Shannan Dearbh-Aithne Corporra na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Tomhasan & Pacadh: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tagaichean: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Teicneòlas Cinneasachaidh: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Dùbhlan Dealbhaidh: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Rannsachadh: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Brosnachadh: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Faid a' Phròiseict: The project started in July 2021 in China and finished in Jun 2022.
Sruth Obrachaidh: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Peutantan: Copyrights belong to River Liu,2022
Buill na Sgioba: River Liu
Creideasan Dhealbhan: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.