ReForm Plastic Dealbhachadh Fèin-aithne Brannd by Giang Nguyen

ReForm Plastic Dealbhachadh Fèin-aithne Brannd by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2024

ReForm Plastic Dealbhachadh Fèin-aithne Brannd

by Giang Nguyen

Client: ReForm Plastic

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About ReForm Plastic Dealbhachadh Fèin-aithne Brannd

'S e gnothachas le mothachas sòisealta a th' ann an ReForm Plastic le prìomh oifis ann am Bhietnam, a tha dealasach mu dhèiligeadh ri ceist sgudal plastaig, leasachadh sunnd luchd-obrach sgudail neo-fhoirmeil, agus brosnachadh eaconamaidh cearclaich tro bhith a' riochdachadh àirneis is bùird à sgudal plastaig ath-chuairtichte. Tha inneach air leth uachdar bhùird ReForm Plastic air an fighe gu mionaideach a-steach do dh'fhèin-aithne a' bhrannd. Mar a bhios a' chompanaidh a' leantainn air adhart a' saothrachadh bhùird ùra, bidh leabharlann ghoireasan a' bhrannd a' fàs is ag atharrachadh, a' gineadh cruinneachadh beothail aonaichte de stuthan dealbhachaidh airson oidhirpean cruthachail.

The Recognition

About the Duais Umha A' Design Award

Tha ReForm Plastic Dealbhachadh Fèin-aithne Brannd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi ReForm Plastic Dealbhachadh Fèin-aithne Brannd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh ReForm Plastic Dealbhachadh Fèin-aithne Brannd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release