Absolut Lab Prìomh Ghnìomh: Dealbhachadh Taobh A-staigh Bùth Pop-Up by Moneys Studio is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
UmhaTaobh a-staigh· 2023
Absolut Lab Prìomh Ghnìomh: Dealbhachadh Taobh A-staigh Bùth Pop-Up
Client: Moneys Studio
Duais Umha A' Design Award Winner in Taobh a-staigh Category
- 12,515
- Verified Award Winner
- Verify Award Status for #147287
The Design
About Absolut Lab Prìomh Ghnìomh: Dealbhachadh Taobh A-staigh Bùth Pop-Up
Teacsa an Leabhair: Tha Absolut Lab na bhùth pop-up agus àite taisbeanaidh ann an Shanghai, Sìona. Chaidh an taobh a-staigh a chruthachadh bho phàirtean modalach, a leigeas leis an àite a bhith air a thoirt às a chèile, air ath-chuairteachadh agus air ath-chleachdadh. Thàinig brosnachadh an dealbhaidh bhon Mobius Strip. Tha an doras a-steach a' nochdadh trannsa lùbte air a dhèanamh de dh'iarnan polycarbonate agus stuthan sgàthain, a' cruthachadh slighe cuairteachaidh shruthach. Bidh mullach sgàthain a' lughdachadh na faireachdainn de bhith cumhang. 'S e pàipear kraft as urrainn ath-chuairteachadh, stàilinn neo-mheirgeach agus iarnan polycarbonate na prìomh stuthan. Chaidh a h-uile modal a thogail ro-làimh, agus chaidh an togail air an làrach a choileanadh ann an 60 uair a thìde.
The Recognition
About the Duais Umha A' Design Award
Tha Absolut Lab Prìomh Ghnìomh: Dealbhachadh Taobh A-staigh Bùth Pop-Up air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Absolut Lab Prìomh Ghnìomh: Dealbhachadh Taobh A-staigh Bùth Pop-Up na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Absolut Lab Prìomh Ghnìomh: Dealbhachadh Taobh A-staigh Bùth Pop-Up a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- Dimensions & Packaging
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- Tags
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- Production Technology
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- Design Challenge
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - Research
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- Inspiration
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- Project Duration
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- Operation Flow
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- Team Members
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - Image Credits
- YKS
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
