Gamma Banca Prìobhaideach by Victor Weiss

Gamma Banca Prìobhaideach by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Sòghalachd Competition Category.

UmhaSòghalachd· 2023

Gamma Banca Prìobhaideach

by Victor Weiss

Client: Victor Weiss

Duais Umha A' Design Award Winner in Sòghalachd Category

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Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Banca Prìobhaideach

Tha Gamma na banca phrìobhaideach air a dhealbhadh mar chlub le cuireadh a-mhàin airson stiùireadh beairteis. Tha ballrachd air a bhuileachadh tro mhodh-obrach mionaideach agus measadh so-mhaoin. Tha an dealbhadh a' toirt urram do na puingean-suathaidh clasaigeach aig seann bhanca agus a' cur ris goireasan ùr-nodha. Tha an obair a' gabhail a-steach ainmeachadh, ro-innleachd branda, dearbh-aithne lèirsinneach, leasachadh toraidh, ailtireachd agus dealbhadh grafaigeach. Gheibh gach ball ùr pasgan sònraichte le bonn òir a dh'fhosglas Club Gamma, bogsa siogairean agus peann rodium. 'S e an t-amas daonnachd eadar-obrachaidh a ghlèidheadh ann an comann didseatach.

The Recognition

About the Duais Umha A' Design Award

Tha Gamma Banca Prìobhaideach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Gamma Banca Prìobhaideach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Gamma Banca Prìobhaideach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release