Mei Tao Wan Aithne Chorporra by Chen Zilong

Mei Tao Wan Aithne Chorporra by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

Mei Tao Wan Aithne Chorporra

by Chen Zilong

Client: Communication University of Zhejiang

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Aithne Chorporra

Is éard atá i Mei Tao Wan ná aithne chorporra a cruthaíodh do pháirc tionscail chultúrtha agus chruthaitheach in Foshan, Cúige Guangdong. Tá an lógó bunaithe ar an litir M, céadlitir an fhocail áilleacht, agus ar ailtireacht chéimnithe na páirce. Cuireann cruth fadaithe simléir chéirmeacha thionscal an phota áitiúil i gcuimhne dúinn. Seasann cruth an tí do spás ealaíne oscailte agus idirnáisiúnta. Tagraíonn an struchtúr forluiteach do chruinniú tallainne. Cuirtear an aithne i bhfeidhm ar chártaí gnó, ar mhálaí éadaigh agus ar phóstaeir, arna n-ullmhú ar ríomhaire agus arna gclóbhualadh lena n-úsáid.

The Recognition

About the Duais Umha A' Design Award

Tha Mei Tao Wan Aithne Chorporra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Mei Tao Wan Aithne Chorporra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Mei Tao Wan Aithne Chorporra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang