We Belong Here Dearbh-Aithne Corporra by Jiyun Kim

We Belong Here Dearbh-Aithne Corporra by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2023

We Belong Here Dearbh-Aithne Corporra

by Jiyun Kim

Duais Airgid A' Design Award Winner in Grafaig Category

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Colors

The Design

About We Belong Here Dearbh-Aithne Corporra

Tha We Belong Here na bhun-bheachd branndaidh taisbeanaidh eadar-ghnìomhach airson Seachdain Dealbhaidh Otis a bhrosnaicheas co-obrachadh thar-chultarach. Tro mhullachan gnàthaichte, faodaidh oileanaich an dearbh-aithne a chuir an cèill, conaltradh a bhrosnachadh, agus coimhearsnachd a thogail a thèid thairis air cnapan-starra cànain is cultair. Bidh an inneal seo a’ brosnachadh in-ghabhail agus co-ionannachd, ga fhàgail na chur-ris luachmhor ri prògram foghlaim sam bith.

The Recognition

About the Duais Airgid A' Design Award

Tha We Belong Here Dearbh-Aithne Corporra air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi We Belong Here Dearbh-Aithne Corporra na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha We Belong Here Dearbh-Aithne Corporra na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
Dimensions & Packaging: Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch
Tags: Branding, Education, Inclusive, Identity, Diversity
Design Challenge: Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
Inspiration: Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
Project Duration: The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
Operation Flow: The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.

Read the Press Release