Evoluwe Dearbh-aithne Branda by Jonathan Andrade

Evoluwe Dearbh-aithne Branda by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2023

Evoluwe Dearbh-aithne Branda

by Jonathan Andrade

Client: Evoluwe

Duais Airgid A' Design Award Winner in Grafaig Category

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Colors

The Design

About Evoluwe Dearbh-aithne Branda

'S e dearbh-aithne branda a th' ann an Evoluwe a chaidh a chruthachadh airson companaidh comhairleachaidh seirbheis luchd-cleachdaidh. Tha an dearbh-aithne a' cleachdadh nan ciad litrichean E agus W gus mean-fhàs co-roinnte agus leantainneach a chur an cèill. Tha an samhla air a thogail bho thrì cumaidhean geoimeatrach a tha a' riochdachadh trì ìrean den phròiseas chomhairleachaidh. Tha ceàrnag a' riochdachadh a' mhionaid nuair a thèid feumalachdan an luchd-cleachdaidh a thuigsinn. Tha aon oisean cruinn air an dàrna cumadh agus tha e a' comharrachadh toiseach a' chruth-atharrachaidh. Tha dà oisean chruinn air an treas cumadh agus tha e a' sealltainn a' mhean-fhàis choileanta. Stiùir an co-mheas òir an togail, a' cumail na dearbh-aithne cunbhalach thar stuthan didseatach agus clò-bhuailte.

The Recognition

About the Duais Airgid A' Design Award

Tha Evoluwe Dearbh-aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Evoluwe Dearbh-aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Evoluwe Dearbh-aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensions & Packaging: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tags: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Production Technology: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Design Challenge: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Research: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspiration: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Project Duration: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Operation Flow: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.