Home Postair by Tao Ran is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

Home Postair

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Postair

Bidh am postair a’ cleachdadh cànan lèirsinneach grafaigeach dubh is geal sìmplidh agus cruth taisbeanaidh èibhinn gus eòlas lèirsinneach beothail a thoirt don luchd-èisteachd. Tro bhith a' neadachadh eòin, chan fhaighear stuth meur airson neadachadh. An àite sin, thathas a’ cleachdadh stràbhan plastaig mar stuthan neadachaidh, a’ nochdadh droch mhilleadh àrainneachdail. Thathas an dòchas gun urrainn don luchd-èisteachd smaoineachadh air crìonadh na h-àrainneachd, agus cuideachd iarraidh air daoine barrachd aire a thoirt do dhìon na h-àrainneachd agus choilltean.

The Recognition

About the Duais Umha A' Design Award

Tha Home Postair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Home Postair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Home Postair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.