Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd by Wing Sze Wincy Kung

Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2023

Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd

by Wing Sze Wincy Kung

Client: Wing Sze Kung

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd

Mar fhreagairt air bailteachadh mòr Hong Kong agus mar thoradh air call iomadachd cultarach, tha Fèis Ciùird Bambù air a dhealbhadh le àrd-ùrlaran agus structaran bambù sealach àrdaichte, a’ cruthachadh comharrachadh spàsail bailteil gus cultaran, traidiseanan beatha sràide a ghleidheadh agus ath-bheothachadh. agus obair-chiùird. Bidh an fhèis a’ gabhail àite gach bliadhna agus tha i ag amas air a’ mhòr-shluagh a thoirt a-steach gus eòlas fhaighinn air agus sgrùdadh a dhèanamh air cultaran sràide ionadail agus obair-ciùird tro bhùthan-obrach agus thaisbeanaidhean, a’ toirt a-steach spiorad Hong Kong.

The Recognition

About the Duais Airgid A' Design Award

Tha Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Bamboo Craft Festival ’ Ann An Dealbh Aithris Ailtireachd na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung