Sparrow Branding Féiniúlacht Chorparáideach by Hiroshi Kurisaki

Sparrow Branding Féiniúlacht Chorparáideach by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

Sparrow Branding Féiniúlacht Chorparáideach

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Duais Umha A' Design Award Winner in Grafaig Category

10,736
Verified Award Winner
Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding Féiniúlacht Chorparáideach

Is féiniúlacht chorparáideach í Sparrow Branding a cruthaíodh do chuideachta léiriúcháin fógraíochta atá lonnaithe i dTóiceo agus a bunaíodh in 2020. Clúdaíonn an fhéiniúlacht an lógó, na príomh-amharcanna agus na stáiseanóireacht. Léirítear gealbhan, foinse ainm na cuideachta, in éineacht le crann giúise mar chrann siombalach. Tagann an coincheap ó scéal ina gcosnaíonn crann giúise gealbhan ó gach dochar. Ba iad craobhacha fíor-ghiúise, arna socrú ag ealaíontóir socrú bláthanna, agus samhail réalaíoch de ghealbhan a grianghrafadh in ionad grafaicí ríomhaire a úsáid. Tá an ton amhairc láidir agus dáiríre seachas a bheith gleoite.

The Recognition

About the Duais Umha A' Design Award

Tha Sparrow Branding Féiniúlacht Chorparáideach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Sparrow Branding Féiniúlacht Chorparáideach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Sparrow Branding Féiniúlacht Chorparáideach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.