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20th Anniversary Suaicheantas by Huo Kai

20th Anniversary Suaicheantas by Huo Kai is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.


UmhaGrafaig· 2023

20th Anniversary Suaicheantas

by Huo Kai

Client: Northeastern University of China

Duais Umha A' Design Award Winner in Grafaig Category

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The Design

About 20th Anniversary Suaicheantas

Is e suaicheantas a th' ann an "20mh Cuimhneachan-bliadhna" a chaidh a chruthachadh airson Colaiste nan Ealain aig Oilthigh Ear-thuath Shìona. Tha an suaicheantas a' comharrachadh fichead bliadhna bho chaidh a' cholaiste a stèidheachadh. Tha an dealbhadh a' cothlamadh an àireimh 20 le ìomhaighean de mhuileann-gaoithe, flùraichean agus ribeanan. Tha na ceithir ribeanan a' comharrachadh nan ceithir prìomh chlàran-oideachaidh aig a' cholaiste. Tha an suaicheantas air a thoirt gu buil le teicnegan clò-bhualaidh ceithir-dath, umha-obrachadh agus eag-dhèanamh. Tha an comharra air a chur an sàs air sgrìobhainnean clò-bhuailte, cuimhneachain agus toraidhean cultarach. Is e an t-amas an cuirm a cho-roinneadh le seann-oileanaich ann an Sìona agus thall thairis.

The Recognition

About the Duais Umha A' Design Award

Tha 20th Anniversary Suaicheantas air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi 20th Anniversary Suaicheantas na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh 20th Anniversary Suaicheantas a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.
Dimensions & Packaging
Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).
Tags
Logo, Art, Celebration, Print, Cultural creativity, Graphic design
Production Technology
The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.
Design Challenge
The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.
Research
It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.
Inspiration
The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.
Project Duration
The project starts in January 2021 and ends in February 2021 in Shenyang, China
Operation Flow
In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.
Image Credits
Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.

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