Inspiration Season Prìomh Fheum: Postair by Chunyang Wang and Qianqian Yao

Inspiration Season Prìomh Fheum: Postair by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2023

Inspiration Season Prìomh Fheum: Postair

by Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

Duais Umha A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration Season Prìomh Fheum: Postair

Teacsa an Leabhair: Is e Inspiration Season am prìomh dhealbhadh lèirsinneach airson fòram dealbhaidh a chaidh a chumail ann am pàirc chruthachail bhailteil ann an Hangzhou. Chaidh a' phàirc atharrachadh bho seann fhactaraidh snàithleach ceimigeach, agus chaidh snàth clòimhe gorm a thaghadh gus àm a dh'fhalbh agus àm an latha an-diugh nan togalaichean a cheangal ri chèile. Tha am postair statach a' tomhas 841 le 594 millemeatair, agus mairidh am postair gluasaid deich diogan ann an cruth inghearach. Chaidh clòimh fhìor crochte a fhilmeadh ann an 4K le camara agus slighean-shleamhnachaidh, agus an uair sin chaidh a dheasachadh, dath a chur air agus a chur ri chèile. Tha crith an t-snàith a' cur an cèill mionaid na h-inntinne-tharraing.

The Recognition

About the Duais Umha A' Design Award

Tha Inspiration Season Prìomh Fheum: Postair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Inspiration Season Prìomh Fheum: Postair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Inspiration Season Prìomh Fheum: Postair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensions & Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Production Technology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Challenge: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Research: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Project Duration: Created in Hangzhou China in August 2022
Operation Flow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Team Members: Chunyang Wang
Qianqian Yao