Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille by Speed International Group Co., Ltd

Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2024

Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

Duais Iarainn A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille

Téacs Leabhair: Is dearadh ionannachd amhairc é Autumn Glitter a cruthaíodh do fhéile ealaíne agus teicneolaíochta 2021 sa Téaváin. Ceanglaíonn an téama solas an fhómhair, uisce locháin agus damhsa le chéile, ag nascadh ealaín teicneolaíochta le healaíona taibhiúcháin. Tarraingítear an scéim dathanna ó aeistéitic chomhaimseartha na Téaváine, ag baint úsáide as tonaí dearga le blaiseanna bándearg. Cuireann clófhoirneacha picteilín códaithe ceangal idir filíocht agus teicneolaíocht in iúl. Seasann suaitheantas ar chruth gréine do sholas gréine an fhómhair, agus tugann braonta uisce le fios locha ciúin. Tomhaiseann an príomhghraific 296 mm ar leithead agus 210 mm nuair a osclaítear amach í.

The Recognition

About the Duais Iarainn A' Design Award

Tha Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Autumn Glitter Feart Aithne Amais: Dearadh Ionannachd Amhairc Fèille airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023