Ecohiny Branndadh by Cansu Dagbagli Ferreira

Ecohiny Branndadh by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2024

Ecohiny Branndadh

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #152882

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Colors

The Design

About Ecohiny Branndadh

Am faod brannd pàipear-tualait a bhith fionnuar agus spòrsail? Tha EcoHiny air a dhèanamh le 100% bambù organach, le teisteanas FSC agus cho càirdeil don àrainneachd 's a ghabhas. 'S e peitseag samhla a' bhrannda, agus tha na roghainnean dhathan agus chlò a' nochdadh nàdar spòrsail, nàdarra is bog a' bhathar. B' e an t-amas am brannd a dhèanamh eadar-dhealaichte bho fheadhainn eile air a' mhargaidh le bhith a' cleachdadh pailead dhathan sònraichte. Tha tuar domhainn uaine-ghorm, còmhla ri peitseag, a' toirt pearsantachd chluicheach dha, agus cuideachd a' cur an cèill mothachadh air cairdeas don àrainneachd agus seasmhachd. Bidh na roghainnean dealbhaidh seo a' conaltradh leis a' bhuidheann luchd-ceannach targaide sa bhad agus a' cruthachadh ceangal eadar am brannd agus an ceannach.

The Recognition

About the Duais Airgid A' Design Award

Tha Ecohiny Branndadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Ecohiny Branndadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Ecohiny Branndadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.