Tiantai Huangcha Dearbh-aithne Branda le Zhejiang Gongshang University

Tha Tiantai Huangcha Dearbh-aithne Branda le Zhejiang Gongshang University na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2025

Tiantai Huangcha Dearbh-aithne Branda

le Zhejiang Gongshang University

Neach-ceannach: 天台县人民政府

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

84,516

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152976

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tiantai Huangcha Dearbh-aithne Branda

'S e dearbh-aithne branda agus dealbhadh pacaidh a th' ann an Tiantai Huangcha a chaidh a chruthachadh airson tì buidhe roinneil. Tha an suaicheantas a' cur cumaidhean dotag agus duilleige còmhla ann an cànan grafaigeach shìmplidh. Tha aon chearcall a' samhlachadh brìgh na tì. Tha dà chearcall a' cur an cèill an eadar-obrachaidh eadar daoine agus nàdar. Tha trì cearcaill a' riochdachadh charaidean nan suidhe timcheall bùird gus tì a cho-roinn. Tha grafaig lotus tì gu h-ìosal a' freagairt air na trì dotagan agus a' toirt an t-suaicheantais gu buil. Tha am pacadh a' cleachdadh ceirmeag mhaol le làmhan meatailt, agus tha cruth a' chanastair tì a' leantainn cumadh an t-suaicheantais.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Tiantai Huangcha Dearbh-aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tiantai Huangcha Dearbh-aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tiantai Huangcha Dearbh-aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Tomhasan & Pacadh: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Tagaichean: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Teicneòlas Cinneasachaidh: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Dùbhlan Dealbhaidh: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Rannsachadh: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Brosnachadh: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Faid a' Phròiseict: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Sruth Obrachaidh: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Buill na Sgioba: Designer：Kan Zhao
Creideasan Dhealbhan: Designer：Kan Zhao