Jingting Mountain Scenic Area Aithne Bhranda le Zhejiang Gongshang University

Tha Jingting Mountain Scenic Area Aithne Bhranda le Zhejiang Gongshang University na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Jingting Mountain Scenic Area Aithne Bhranda

le Zhejiang Gongshang University

Neach-ceannach: Anhui · Jingting Mountain Scenic Area

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

16,138

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #152983

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jingting Mountain Scenic Area Aithne Bhranda

Is aithne bhranda í Limistéar Radharcach Shliabh Jingting a cruthaíodh do phríomhlimistéar radharcach agus páirc fhoraoise náisiúnta i gCúige Anhui, an tSín. Tá an aithne bunaithe ar an smaoineamh a bhaineann le taiscéalaíocht chultúrtha trí phéintéireacht, ionas go mothaíonn cuairt cosúil le siúl trí scrolla péinteála. Tarraingítear radhairc sléibhe, cruthanna pailliúin, scamaill chiúine, corr fhiáin agus an licéar bán agus tae glas áitiúil isteach sa teanga ghrafach. Tacaíonn sé ghrafaic chúnta leis an bpríomhchomhartha agus is féidir iad a chur i bhfeidhm i go leor suíomhanna. Cuireann an dearadh in ionad seaníomhá a raibh achomharc cúng aici agus oireann sé do na meáin dhigiteacha.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Jingting Mountain Scenic Area Aithne Bhranda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Jingting Mountain Scenic Area Aithne Bhranda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Jingting Mountain Scenic Area Aithne Bhranda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Tomhasan & Pacadh: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tagaichean: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teicneòlas Cinneasachaidh: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Rannsachadh: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Brosnachadh: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Faid a' Phròiseict: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Buill na Sgioba: Designer: Kan Zhao