Brewing Happiness Làrach-lìn Fhreagaireach by Gong Cha CA Franchise Llc

Brewing Happiness Làrach-lìn Fhreagaireach by Gong Cha CA Franchise Llc is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

AirgeadLìon· 2024

Brewing Happiness Làrach-lìn Fhreagaireach

by Gong Cha CA Franchise Llc

Client: Gong cha CA Franchise

Duais Airgid A' Design Award Winner in Lìon Category

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Verified Award Winner

Verify Award Status for #153089

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Brewing Happiness Làrach-lìn Fhreagaireach

'S e àrd-ùrlar didseatach ùr-nodha is nuadh-aimsireil a th' ann an làrach-lìn fhreagaireach Gong Cha a chaidh a dhealbhachadh gus sgeulachd, luachan, agus seirbheisean a' bhrannd Gong Cha, companaidh dheoch chliùiteach, a chur an cèill gu h-èifeachdach. Tha am pròiseact seo a' cur cudrom làidir air in-ghabhailtachd agus so-ruigsinneachd, a' dèanamh cinnteach gu bheil an làrach-lìn furasta ruighinn do luchd-cleachdaidh sam bith, a' gabhail a-steach an fheadhainn le ciorram no laigsean lèirsinne. Tha Gong Cha ag amas air faireachdainn de dh'in-ghabhailtachd a bhrosnachadh agus cothroman co-ionann a thoirt seachad do luchd-tadhail uile.

The Recognition

About the Duais Airgid A' Design Award

Tha Brewing Happiness Làrach-lìn Fhreagaireach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Brewing Happiness Làrach-lìn Fhreagaireach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Brewing Happiness Làrach-lìn Fhreagaireach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
Dimensions & Packaging: Website Technical Specifications
Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Mobile Device Compatibility: Adaptive design supports all major browsers on iOS and Android systems.
Layout: Utilize Responsive Web Design to ensure the website provides a good user experience across different screen sizes and resolutions, including mobile, tablet, and desktop.
Breakpoints: Design for common breakpoints to accommodate different devices (e.g., 320px, 480px, 768px, 1024px, 1280px)

Website Technical Specifications
WCAG Compliance: Follow the Web Content Accessibility Guidelines 2.1 at least to the AA level.
Keyboard Navigation: Support complete keyboard navigation for users with visual impairments.
Screen Reader: Website elements (like buttons, links, form fields) should have clear labels and semantic markup to support screen readers.

Search Engine Optimization
Meta Tags: Each page should have unique and relevant titles, descriptions, and keywords.
Structured Data: Use schema.org markup to improve search engine recognition.
Friendly URL Structure: Clear and understandable URL structures, are beneficial for both search engines and users.
Tags: Web Content Accessibility Guideline, ADA Compliance, Screen Reader, Accessibility, Keyboard Navigation, Color Blindness Optimization, Assistive Technology Compatibility, Universal Design,
Production Technology: This case study aims to explore and implement accessible web design to improve the user experience for visually impaired individuals, especially those with color blindness and blindness, on the Gong Cha website. By inviting members of the visually impaired community to interact with the existing Gong Cha website—from browsing products to ordering drinks for delivery to a specified location—we observed and recorded their challenges and difficulties throughout the process. These observations served as the foundation for our efforts to improve the website's accessibility.
Design Challenge: Designing an accessible, responsive Gong Cha website involves balancing brand visuals with accessibility for users with disabilities. Challenges include creating intuitive, accessible menus, ensuring content adapts across devices, and maintaining accessibility during updates. Additionally, accommodating global audiences adds complexity, requiring cultural sensitivity and multilingual support. This process demands a commitment to inclusive design and continuous adaptation.
Research: This case study aims to outline the process and considerations involved in designing an accessibility-responsive mobile web design for Gong Cha, an international franchise brand specializing in offering the highest quality tea to the public. The primary goal is to ensure the website is accessible to the general public, regardless of their physical or cognitive abilities. An accessible website offers numerous business advantages that can significantly benefit an organization. By ensuring accessibility, businesses can expand their audience reach, boost profitability, improve brand image, foster customer loyalty, and mitigate legal risks. Consequently, investing in web accessibility is a wise choice for savvy business owners, delivering a substantial return on investment. To investigate the user experience of visually impaired individuals using screen readers to navigate the website, we conducted thorough user research and followed the user-centered design process.
Inspiration: Gong Cha recognizes the importance of making their digital presence accessible to individuals with disabilities or visual impairments. To achieve this, the website incorporates various accessibility features. By prioritizing accessibility in the design and development of the Gong Cha responsive website, the brand aims to create an inclusive digital space for all users. This commitment demonstrates Gong Cha's dedication to diversity, equal access, and social responsibility.
Project Duration: The project started in May 2021 and finished in Oct 2023 in California.
Operation Flow: Gong cha website serves as a welcoming tea shop where every visitor gets a personal assistant the moment they step in. By making the process intuitive - like a conversation in a friendly café - we ensure everyone can enjoy what we offer regardless of tech-savviness. This approach means fewer frustrations, quicker orders, and a better overall experience, making our website not just a place to shop but a pleasant part of your day.
Team Members: Lead Designer: Min Huei Lu
Designer: Xiaoli Guo
Designer: Shixiong Du
Web Developer: Frank Wu