CDU Hamburg Príomhfheidhm: Aitheantas Branda le Politikwerft Designagentur

Tha CDU Hamburg Príomhfheidhm: Aitheantas Branda le Politikwerft Designagentur na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2024

CDU Hamburg Príomhfheidhm: Aitheantas Branda

le Politikwerft Designagentur

Neach-ceannach: CDU Hamburg

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #153650

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn CDU Hamburg Príomhfheidhm: Aitheantas Branda

Téacs Leabhair: Is aitheantas branda é CDU Hamburg a forbraíodh do pháirtí polaitíochta réigiúnach i Hamburg, an Ghearmáin. Tá an t-aitheantas bunaithe ar struchtúr modúlach a thacaíonn le teanga amhairc chomhsheasmhach thar mheáin phriontáilte agus dhigiteacha araon. Ceanglaíonn an marc focail agus fíorúil na litreacha CDU le siombail Hamburg, caisleán le trí thúr agus dhá réalt, ar dhromchla iompróra ciorclach dúghorm. Úsáidtear an marc fíorúil ina aonar chomh maith, agus is féidir an dromchla iompróra a líonadh le híomhánna agus dathanna. Cruthaíodh láithreáin ghréasáin fhreagracha do gach aonad eagraíochtúil.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha CDU Hamburg Príomhfheidhm: Aitheantas Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi CDU Hamburg Príomhfheidhm: Aitheantas Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air CDU Hamburg Príomhfheidhm: Aitheantas Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Tomhasan & Pacadh: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tagaichean: Graphics, Illustration, Visual Communication Design, Brand Design
Teicneòlas Cinneasachaidh: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Dùbhlan Dealbhaidh: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Rannsachadh: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Brosnachadh: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Faid a' Phròiseict: The project started in April 2022 in Hamburg and finished June 2023.
Sruth Obrachaidh: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.