Unicorn Rebrand Dearbh-aithne Lèirsinneach by Yating Liu

Unicorn Rebrand Dearbh-aithne Lèirsinneach by Yating Liu is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2024

Unicorn Rebrand Dearbh-aithne Lèirsinneach

by Yating Liu

Client: Yating Liu

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Unicorn Rebrand Dearbh-aithne Lèirsinneach

Tha an dealbhaiche Yating Liu air branda carbad-bìdh Meagsagach New York ùrachadh ann am pròiseact deuchainneach. Tha an dealbhadh a' cleachdadh dathan beothail agus baidsearan gus tlachd a thoirt do dh'oileanaich òga. Anns an logo, tha 'Uni' a' riochdachadh oilthigh, agus tha 'Corn' a' seasamh airson Tacos. Tha cuspair an aon-adharcaich, a tha mòr-chòrdte am measg òigridh, a' freagairt air toirt a-steach bhlasan ùra gach seachdain leis a' bhranda. Tha an logo gu cruthachail a' cothlamadh eileamaidean a' leantainn gràmar Spàinnteach. Tha nithean air a' chlàr-bìdh cuideachd a' gabhail a-steach teirmean co-cheangailte ri colaisde, a' dèanamh cinnteach gu bheil siostam lèirsinneach aonaichte ceangailte ri brìgh a' bhranda.

The Recognition

About the Duais Iarainn A' Design Award

Tha Unicorn Rebrand Dearbh-aithne Lèirsinneach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Unicorn Rebrand Dearbh-aithne Lèirsinneach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Unicorn Rebrand Dearbh-aithne Lèirsinneach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.