Imoment Sreath Fìona Beag-Alcol by Hu Wan and Li Jianpeng

Imoment Sreath Fìona Beag-Alcol by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Bidhe, Dibhe agus Ealain Chòcaireachd Competition Category.

UmhaEalain Chòcaireachd· 2024

Imoment Sreath Fìona Beag-Alcol

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Duais Umha A' Design Award Winner in Ealain Chòcaireachd Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Sreath Fìona Beag-Alcol

Tha luchd-cleachdaidh òga buailteach deochan le alcol ìseal a ghabhail gus am faigh iad beagan misg a bheir fois, aoibhneas agus cothrom air a cho-roinn le càch. A' cuideachadh leotha eòlas nas fheàrr fhaighinn air na h-amannan sònraichte aca fhèin nuair a dh'fhosglas iad deochan imoment, 's e prìomh phuing reic imoment an dealas aca air amannan iongantach, brèagha agus do-dhìochuimhneach a thaisbeanadh san t-sreath beag-alcol tro dhealbhadh an taca ri mòran thoraidhean coltach ris air a' mhargaidh. Le bhith a' cothlamadh misg lèirsinneach is corp-eòlach, tha an toradh a' toirt seachad eòlas tumaidh de bheagan misg.

The Recognition

About the Duais Umha A' Design Award

Tha Imoment Sreath Fìona Beag-Alcol air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Imoment Sreath Fìona Beag-Alcol na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Imoment Sreath Fìona Beag-Alcol a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng