Yellow Crane Tower Pacadh Uisge by Jin Zhang

Yellow Crane Tower Pacadh Uisge by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2024

Yellow Crane Tower Pacadh Uisge

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Duais Umha A' Design Award Winner in Pacadh Category

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Colors

The Design

About Yellow Crane Tower Pacadh Uisge

'S e uisge fuarain nàdarra airson òl a th' ann seo air a thoirt a-mach le Yellow Crane Tower. Tha an dealbhaiche a' cleachdadh dòigh tarraing characaran gus a' chrìoch eadar teacsa is grafaigean a bhriseadh, a' toirt a-steach cultar 3500 bliadhna a dh'aois à Wuhan a-steach do na trì caractaran de Yellow Crane Tower, a' neartachadh a' bhranda agus co-theacsa a' bhaile gu leantainneach. Tha spiorachadh dealbhadh mullach a' bhotail a' tighinn bhon neach neo-bhàsmhor le cruidh ann an White Cloud Yellow Crane, a' toirt seachad tàlaidh neo-bhàsmhor Yellow Crane Tower.

The Recognition

About the Duais Umha A' Design Award

Tha Yellow Crane Tower Pacadh Uisge air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yellow Crane Tower Pacadh Uisge na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yellow Crane Tower Pacadh Uisge a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.