Tang Da Li Dearbh-aithne Branda le Sxdesign

Tha Tang Da Li Dearbh-aithne Branda le Sxdesign na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Tang Da Li Dearbh-aithne Branda

le Sxdesign

Neach-ceannach: Tang Da Li

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

18,010

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #155667

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Tang Da Li Dearbh-aithne Branda

Is clár dearbh-aithne branda é Tang Da Li a chomhcheanglaíonn eilimintí grafacha clasaiceacha agus nua-aimseartha. Léiríonn an dearadh éagsúlacht agus oscailteacht Ríshliocht Tang. Baineann ainm an bhranda leas as fuaimniú comhchosúil an fhocail Tang, a thagraíonn don ríshliocht agus don siúcra araon, rud a thugann ton greannmhar don ainm. Comhcheanglaítear figiúirí murail ó Ríshliocht Tang agus frámaí traidisiúnta le leagan amach comhaimseartha. Déantar an priontáil trí mhodhanna ardchaighdeáin ar shubstráití in-athchúrsáilte. Cuirtear an dearbh-aithne i bhfeidhm ar phóstaeir agus ar phacáistíocht i méideanna móra agus beaga.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Tang Da Li Dearbh-aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Tang Da Li Dearbh-aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Tang Da Li Dearbh-aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Tomhasan & Pacadh: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tagaichean: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Teicneòlas Cinneasachaidh: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Dùbhlan Dealbhaidh: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Rannsachadh: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Brosnachadh: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Faid a' Phròiseict: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Sruth Obrachaidh: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Peutantan: Copyrights belong to sxdesign
Buill na Sgioba: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Creideasan Dhealbhan: Illustrations: Luo Ling
Photos and designs: sxdesign