Arts Fund Dearbh-aithne Lèirsinneach by Zeyu Wu

Arts Fund Dearbh-aithne Lèirsinneach by Zeyu Wu is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2024

Arts Fund Dearbh-aithne Lèirsinneach

by Zeyu Wu

Client: Yilin Wang

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Arts Fund Dearbh-aithne Lèirsinneach

'S e siostam dearbh-aithne lèirsinneach a th' ann an Arts Fund a chaidh a chruthachadh airson prògram trèanaidh tàlant ann an dealbhadh charactaran. Tha an dealbhadh a' cur còmhla nan litrichean CUZ agus motifean traidiseanta bho opara Shìonach. Tha eileamaidean Sìonach air an cur còmhla ri litrichean Laidinneach gus iomlaid chultarail eadar an Ear agus an Iar a chur an cèill. Tha am frèam iomlan a' leantainn stoidhle eadar-nàiseanta na h-Eilbheis, a tha an uair sin air a bhriseadh le cruthan-litrichean CUZ, a' toirt seachad cruth a tha an dà chuid feumail agus iar-nuadh-aimsireil. Tha an siostam air a chleachdadh air postairean, bileagan, cuiridhean agus brataichean. 'S e an t-amas cultar opara Shìonach a cho-roinn le luchd-èisteachd nas òige.

The Recognition

About the Duais Airgid A' Design Award

Tha Arts Fund Dearbh-aithne Lèirsinneach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Arts Fund Dearbh-aithne Lèirsinneach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Arts Fund Dearbh-aithne Lèirsinneach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions & Packaging: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Production Technology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Challenge: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Research: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Project Duration: The project started in Hangzhou in February 2023 and will end in October 2023.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Team Members: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu