Òr Grafaig · 2024
Sabbioni Branding Branndadh Sanasachail
by Paul Robb
- Duais Òir A' Design Award 2024 in Grafaig
- CLIENT: Grafiche Sabbioni
- Estimated Number of Design Views: 314,410
- Verification code A355BCB35D · Verify this award
Colors
About Sabbioni Branding Branndadh Sanasachail
Dh'fheumadh Grafiche Sabbioni suidheachadh brannd ùr airson 60mh ceann-bliadhna na companaidh a chomharrachadh. Dh'obraich Salt & Pepper leis a' chompanaidh gus cànanan lèirsinneach ùr-nodha a chruthachadh gus an clach-mhìle chudromach seo a bhrosnachadh, a' soilleireachadh comasan a' bhrannd ann an seasmhachd sa bhogsa agus pròiseasan clò-bhualaidh traidiseanta. Chruthaich Salt & Pepper siostam branndaidh beothail, làidir agus deimhinneach, a' cruthachadh sreath a tha 100 sa cheud seasmhach, a' cleachdadh inc air bhonn uisge agus glè bheag de sgudal pàipeir gus prìomh luachan na companaidh a bhrosnachadh.
About the Duais Òir A' Design Award
Tha Sabbioni Branding Branndadh Sanasachail air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Sabbioni Branding Branndadh Sanasachail na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Sabbioni Branding Branndadh Sanasachail a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Press Kit
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
