Moments Of Speed Dealbhan by Martin Hoffmann

Moments Of Speed Dealbhan by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan Competition Category.

UmhaDealbhadaireachd· 2024

Moments Of Speed Dealbhan

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

Duais Umha A' Design Award Winner in Dealbhadaireachd Category

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Colors

The Design

About Moments Of Speed Dealbhan

Ann an Amannan Luaths, bidh an t-astar ga fhaicinn gu drùidhteach. Aig a' chiad sealladh, tha na dealbhan a' nochdadh bòidhchead agus dinamig a' ghluasaid agus a' leigeil le dian-fhèin agus lùth na mionaid a bhith air a fhaireachdainn. Aig an aon àm tha gluasad inntinneach ann bho astar faicsinneach gu sàmhchair sa chuspair. Anns a' ghluasad a tha air a riochdachadh, tha na dealbhan a' deàrrsadh le sèimheachd aca fhèin a tha a' cruthachadh buaidh socair thlachdmhor. Tha an t-atharrachadh seo ann am beachd-sùla a' leigeil leis an luchd-amhairc eòlas fhaighinn air ìre ùr, nas doimhne. Tha co-dhèanamh, mion-fhiosrachadh, dathan, geire agus doilleireachd a' cruthachadh dràma agus aig an aon àm dealbh de shìth ann an gluasad.

The Recognition

About the Duais Umha A' Design Award

Tha Moments Of Speed Dealbhan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Moments Of Speed Dealbhan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Moments Of Speed Dealbhan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023