Cosmos Datong Dealbhadh Pacaidh Bìdh le YeZhang

Tha Cosmos Datong Dealbhadh Pacaidh Bìdh le YeZhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2024

Cosmos Datong Dealbhadh Pacaidh Bìdh

le YeZhang

Neach-ceannach: Beijing Jiaotong University

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

99,214

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #158800

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cosmos Datong Dealbhadh Pacaidh Bìdh

'S e dealbhadh pacaidh a th' ann an Cosmos Datong airson branda pastraidh ionadail bhon t-seann bhaile Datong ann an Shanxi, Sìona. Tha ceithir seataichean de dhealbhan cuspaireil a' sealltainn feartan eachdraidheil a' bhaile ann an diofar amannan. Tha na dealbhan a' cothlamadh stoidhle dùthchasach ionadail ri bòidhchead earail an stoidhle Shìonaich ùir, agus a' cleachdadh paileat dhathan traidiseanta cluich-fhaileas Shanxi. Tha am bogsa a-muigh air a dhèanamh de chairt-bhòrd le còmhdach UV rèidh, teacsa air a stampadh gu teth agus oirean air an gearradh le dì. Tha am bogsa tiodhlaic a' cumail trì bogsaichean nas lugha agus tha e air a dhealbhadh airson amannan fèille.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Cosmos Datong Dealbhadh Pacaidh Bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Cosmos Datong Dealbhadh Pacaidh Bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Cosmos Datong Dealbhadh Pacaidh Bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Tomhasan & Pacadh: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Tagaichean: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Teicneòlas Cinneasachaidh: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Dùbhlan Dealbhaidh: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Rannsachadh: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Brosnachadh: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Faid a' Phròiseict: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Sruth Obrachaidh: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Peutantan: This work is all original images not copyrighted.
Buill na Sgioba: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Creideasan Dhealbhan: This work is all original images not copyrighted.