B For Good Leaders Féiniúlacht Amhairc le Misteli Creative Agency

Tha B For Good Leaders Féiniúlacht Amhairc le Misteli Creative Agency na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

B For Good Leaders Féiniúlacht Amhairc

le Misteli Creative Agency

Neach-ceannach: Misteli Creative Agency

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

16,499

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159250

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn B For Good Leaders Féiniúlacht Amhairc

Is féiniúlacht amhairc é B For Good Leaders do líonra domhanda ceannairí gnó. Is é oráiste, dath na croíúlachta agus na sonais, an príomhdhath. Cuirtear an t-oráiste in éineacht le raon dathanna teo agus le patrúin a léiríonn éagsúlacht na ndaoine agus na ngníomhaíochtaí laistigh den líonra. Léiríonn súil lárnach fís an líonra agus an bealach a bhfeiceann sé an domhan. Cuirtear an fhéiniúlacht i bhfeidhm ar shuíomh gréasáin, ar nuachtlitreacha agus ar na meáin shóisialta, agus ar hallaí cruinnithe atá tógtha as fabraicí in-athchúrsáilte, cairtchlár in-bhithmhillte agus páipéar athchúrsáilte.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha B For Good Leaders Féiniúlacht Amhairc air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi B For Good Leaders Féiniúlacht Amhairc na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh B For Good Leaders Féiniúlacht Amhairc a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Tomhasan & Pacadh: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tagaichean: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Teicneòlas Cinneasachaidh: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Dùbhlan Dealbhaidh: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Rannsachadh: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Brosnachadh: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Faid a' Phròiseict: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Sruth Obrachaidh: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.