Rebranding Emplus Dearbh-aithne Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Dearbh-aithne Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2024

Rebranding Emplus Dearbh-aithne Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Rebranding Emplus Dearbh-aithne Emplus

Ann an saoghal a tha daonnan ag atharrachadh, tha dùilean agus feumalachdan euslaintich ag atharrachadh cuideachd taobh a-staigh cruth-tìre na cùraim-slàinte. Feumaidh an roinn leigh-èiginn a bhith air thoiseach ann a bhith a' sùileachadh atharrachaidhean taobh a-staigh cùram meidigeach. Gus fuireach fiosraichte gu leantainneach anns an raon ùr seo, tha Emplus a' tabhann trèanadh agus coidseadh. Anns an dealbhadh, tha an Roinn Leigh-Èiginn air a riochdachadh leis a' chrois mheidigeach àbhaisteach, ach le dotag air a' cheangal a tha a dhìth. Tha an samhlachas seo, a tha a' toirt iomradh air a' phìos den toimhseachan a tha Emplus a' solarachadh, air a shealltainn cuideachd anns na dealbhan.

The Recognition

About the Duais Umha A' Design Award

Tha Rebranding Emplus Dearbh-aithne Emplus air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Rebranding Emplus Dearbh-aithne Emplus na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Rebranding Emplus Dearbh-aithne Emplus a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024