Dotline Dreach: Dearbh-aithne Chorporra by Tomohiro Kaji

Dotline Dreach: Dearbh-aithne Chorporra by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 Duais Òir A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

ÒrGrafaig· 2024

Dotline Dreach: Dearbh-aithne Chorporra

by Tomohiro Kaji

Client: Dotline Co., Ltd.

Duais Òir A' Design Award Winner in Grafaig Category

698,486

Verified Award Winner

Verify Award Status for #160477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Dreach: Dearbh-aithne Chorporra

Teacs an Leabhair: Thòisich an siostam dearbh-aithne seo le bhith a’ cruthachadh structar gnothachais coileanta agus lèirsinn na companaidh — Social Heroes gus lèirsinn na companaidh a bhrosnachadh dha na teachdaichean, an luchd-obrach agus na tagraichean aca, agus a h-uile duine co-cheangailte ris a’ ghnìomhachas. Tha Dotline a’ faicinn a h-uile ball den luchd-obrach a thig gu cuideachadh ann am beatha làitheil cuideigin mar ghaisgich. Tha an suaicheantas na shamhla grafaigeach de ghaisgeach a’ tionndadh cleòc agus a’ gluasad air adhart a chaidh a dhealbhadh bho na litrichean, D bho "dots" + L bho "line." Leis gu bheil Dotline a’ tabhann 7 roinnean gnothachais, tha na suaicheantasan a’ tighinn ann an siostam dhathan de 7 dathan a tha a’ nochdadh gach roinn ghnothachais air a chlò-bhualadh leis an cruth-litreach bhrannd tùsail.

The Recognition

About the Duais Òir A' Design Award

Tha Dotline Dreach: Dearbh-aithne Chorporra air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Dotline Dreach: Dearbh-aithne Chorporra na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Dotline Dreach: Dearbh-aithne Chorporra a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.