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Borna Sazegan Aithne Brànd le Doraj Design House

Tha Borna Sazegan Aithne Brànd le Doraj Design House na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.


UmhaGrafaig· 2025

Borna Sazegan Aithne Brànd

le Doraj Design House

Neach-ceannach: Doraj Design House

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

12,587

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #160893

Dathan

An Dealbhadh

Mu dheidhinn Borna Sazegan Aithne Brànd

Is e aithne brànd a th' ann am Borna Sazegan a chaidh a chruthachadh airson companaidh a thogas structaran mòra. Tha an aithne stèidhichte air loidhnichean, air a bhrosnachadh le loidhnichean a tha a' tarsainn a chèile ann an structaran meatailt a chleachdar ann an togail. Bidh na loidhnichean seo a' cruthachadh figearan bheathaichean anns am faicear mion-fhiosrachadh de structar togalaich. Tha ciall aig gach beathach: tha an rhinoceros a' seasamh airson cumhachd is seasmhachd, an t-each airson luaths, am fiadh airson bòidhchead, agus tha an leòmhann os cionn a' bhuidhinn. Tha dathan blàth is fionnar anns a' phailèid a' toirt seachad cumhachd còmhla ri sìth. Faodar na dealbhan-cuspair a chleachdadh mar mhion-fhiosrachadh no anns an fhoirm iomlan.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Borna Sazegan Aithne Brànd air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Borna Sazegan Aithne Brànd na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Borna Sazegan Aithne Brànd a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte
Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Tomhasan & Pacadh
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Tagaichean
Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Teicneòlas Cinneasachaidh
The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Dùbhlan Dealbhaidh
The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Rannsachadh
Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Brosnachadh
Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Faid a' Phròiseict
The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Sruth Obrachaidh
Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Peutantan
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Buill na Sgioba
Mohammad Roustaei, Amirhossein Paydar
Creideasan Dhealbhan
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