Luliang Highland Vegetables Aithne Bhranda le Tian Rui Ling Dong

Tha Luliang Highland Vegetables Aithne Bhranda le Tian Rui Ling Dong na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2024

Luliang Highland Vegetables Aithne Bhranda

le Tian Rui Ling Dong

Neach-ceannach: Shandong Tianrui Smart Marketing Planning Co., Ltd

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

11,246

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #161048

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Luliang Highland Vegetables Aithne Bhranda

Is aithne bhranda réigiúnach í Glasraí Ardchríche Luliang a cruthaíodh do cheantar fáis glasraí ardchríche sa tSín. Tá an lógó tógtha timpeall ar íomhá boinn óir, siombail aitheanta cáilíochta agus feabhais. Ag croílár amhairc an dearaidh, tá éan ina sheasamh le glasra ina ghob, spreagtha ag seanfhocal áitiúil nach bhfuil ach a fhios ag an éan an bhfuil na glasraí go maith. Is iad solas, éin agus glasraí na príomhghnéithe grafacha. Cuireann an aithne béim ar an limistéar mór saothraithe, na modhanna fáis éiceolaíocha, agus timpeallacht nádúrtha ghlan an réigiúin.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Luliang Highland Vegetables Aithne Bhranda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Luliang Highland Vegetables Aithne Bhranda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Luliang Highland Vegetables Aithne Bhranda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Tomhasan & Pacadh: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tagaichean: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Teicneòlas Cinneasachaidh: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Dùbhlan Dealbhaidh: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Rannsachadh: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Brosnachadh: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Faid a' Phròiseict: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Sruth Obrachaidh: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Buill na Sgioba: Xun Gao，Yang Li
Creideasan Dhealbhan: Xun Gao，Yang Li