Albella Dearbh-aithne Branda by Elena Gamalova

Albella Dearbh-aithne Branda by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2024

Albella Dearbh-aithne Branda

by Elena Gamalova

Client: Villa Albella

Duais Umha A' Design Award Winner in Grafaig Category

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Colors

The Design

About Albella Dearbh-aithne Branda

Tha dearbh-aithne lèirsinnach Villa Albella a' glacadh anam dualchas chultarail na Toscàin fhad 's a tha e a' gabhail ri lèirsinn airson àite a tha na thearmann do chultar, eachdraidh agus aonachd, na ionad beothail de chur an cèill ealanta, rannsachadh bìdh agus còmhradh eadar-chultarail. Tha an dealbhadh a' coimeasgadh dualchas le nuadhas gu rèidh. Tha e a' toirt a-steach dà ghèug fhlùraich a tha a' samhlachadh aonachd am measg iomadachd, freumhaichte ann an eachdraidh cho-roinnte. A bharrachd air dualchas a ghleidheadh, tha am pròiseact seo a' brosnachadh iomlaid thras-chultarail bhrìoghmhor agus tuigse, a' cur an cèill dealais do shàmhchar is beairteachadh.

The Recognition

About the Duais Umha A' Design Award

Tha Albella Dearbh-aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Albella Dearbh-aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Albella Dearbh-aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging: The size may vary because there are different types of communication materials and products.
Tags: visual identity, villa Albella visual identity, logo, illustration
Production Technology: Many materials were used in the creation of the product and package.
Design Challenge: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents: Copyrights belong to Elena Gamalova, 2023
Team Members: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova