Fuhai Energy Córas Aithne Amhairc le Shuxia Pang

Tha Fuhai Energy Córas Aithne Amhairc le Shuxia Pang na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2025

Fuhai Energy Córas Aithne Amhairc

le Shuxia Pang

Neach-ceannach: Guangzhou ACE Renovation Design Engineering Co., Ltd

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

11,328

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #162293

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Fuhai Energy Córas Aithne Amhairc

Is córas aithne amhairc é Fuhai Energy a cruthaíodh do chuideachta fuinnimh ghlain. Leanann an aithne stíl mhionlaíoch nua-aimseartha. Comhcheanglaíonn an lógó cruthanna geoiméadracha neamhrialta le script lámhscríofa, spreagtha ag tonnta Chuan Bohai. Tagraíonn na tonta gorm agus glas don fharraige agus don fhuinneamh glan, agus cuirtear críoch leis an marc le giorrúchán bán lámhscríofa agus pointe beag solais. Cuirtear an córas i bhfeidhm ar bholscaireacht ar líne, ar ábhair chlóite, ar phacáistíocht táirgí, ar phóstaeir agus ar fhoirgnimh stáisiún gáis, rud a thugann íomhá chomhsheasmhach amháin don bhranda.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Fuhai Energy Córas Aithne Amhairc air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Fuhai Energy Córas Aithne Amhairc na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Fuhai Energy Córas Aithne Amhairc airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market.
The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility.
Tomhasan & Pacadh: 1. Material:
- Type: Sustainable, biodegradable materials
- Strength: High durability for protection
- Weight: Lightweight for reduced shipping costs

2. Design:
- Structure: Ergonomic and user-friendly
- Visuals: High-quality graphics and clear branding
- Color Scheme: Eye-catching and brand-consistent

3. Sustainability:
- Recyclability: Fully recyclable materials
- Eco-Friendly: Reduced carbon footprint in production
- Waste Reduction: Minimal packaging waste

4. Compliance:
- Standards: Meets industry design standards
- Regulations: Adheres to environmental and safety regulations

These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications.
Tagaichean: Minimalist, Modern, Branding, Innovation, Green Energy
Teicneòlas Cinneasachaidh: The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.
Dùbhlan Dealbhaidh: Innovation from Scratch:
1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs.
2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics.
Key Problems Solved:
1. Market Recognition:
- By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it.
2. Brand Values Transmission:
- The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers.
3. Image Consistency:
- Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust.
Rannsachadh: This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
Brosnachadh: The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
Faid a' Phròiseict: The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
Sruth Obrachaidh: Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
Buill na Sgioba: Shuxia Pang, Maffione Tiziano,
Xiuping Fan, Jiali Wu