Infinite Borders Dearbh-aithne Suaicheantais by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 Duais Òir A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
ÒrGrafaig· 2025
Infinite Borders Dearbh-aithne Suaicheantais
by Netease Games Art Design Center
Client: NetEase Games
Duais Òir A' Design Award Winner in Grafaig Category
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- Verified Award Winner
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The Design
About Infinite Borders Dearbh-aithne Suaicheantais
'S e dearbh-aithne suaicheantais a th' ann an Infinite Borders airson geama ro-innleachd suidhichte ann an linn nan Trì Rìoghachdan. Tha grafaig an t-suaicheantais air a tarraing bho charactaran dealbh-sgrìobhach an ainm agus bhon bheachd air ceàrnagan cliath a gheibhear ann an cluich gheamannan ro-innleachd. Tha dubh, dearg agus geal, dathan a bha mòr-chòrdte ann an Rìoghrachd Han, air an cleachdadh mar phrìomh dhathan. Tha stràcan bruise cailigrafach còmhnard nan eileamaidean taiceil. Tha clò-ghrafachd nuadh-aimsireil a' toirt gu buil siostam lèirsinneach eagraichte agus còmhnard. Tha an dealbhadh air a chur an sàs ann am postairean didseatach, sgrìontan eadar-aghaidh cleachdaiche agus stuthan clò-bhuailte, agus faodar a leudachadh thar shianalan fhad 's a chumar cunbhalachd lèirsinneach.
The Recognition
About the Duais Òir A' Design Award
Tha Infinite Borders Dearbh-aithne Suaicheantais air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Infinite Borders Dearbh-aithne Suaicheantais na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Infinite Borders Dearbh-aithne Suaicheantais a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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