Fun Community Project Dearbh-aithne Lèirsinneach Tachartais by Meng Shenhui

Fun Community Project Dearbh-aithne Lèirsinneach Tachartais by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2025

Fun Community Project Dearbh-aithne Lèirsinneach Tachartais

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #164645

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Colors

The Design

About Fun Community Project Dearbh-aithne Lèirsinneach Tachartais

'S e Fun Community Project an dearbh-aithne lèirsinneach airson tachartas ealain phoblaich a chaidh a chumail ann an Shenzhen. Tha an dealbhadh a' cleachdadh clò-ghrafachd spòrsail, grafaigean ealanta eas-chruthach agus dathan caisead soilleir. Tha sia grafaigean eas-chruthach a' toirt iomradh air na sia pìosan ealain phoblaich a chaidh a shealltainn aig an tachartas. Tha an dearbh-aithne air a cur an sàs air bùird-shanasachd, stuthan clò-bhuailte, filmichean bailiùn, leabhraichean, bùird fiosrachaidh mu na h-obraichean ealain agus togail sheallaidhean. Tha aodach, adan agus slabhraidhean iuchrach cuideachd air an dèanamh. 'S e an t-amas ealain a cheangal ri beatha na coimhearsnachd agus cuireadh a thoirt don phoball pàirt a ghabhail ann.

The Recognition

About the Duais Airgid A' Design Award

Tha Fun Community Project Dearbh-aithne Lèirsinneach Tachartais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Fun Community Project Dearbh-aithne Lèirsinneach Tachartais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Fun Community Project Dearbh-aithne Lèirsinneach Tachartais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
Dimensions & Packaging: The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
Tags: Activities, Main Vision
Production Technology: Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
Design Challenge: Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
Research: One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
Inspiration: This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
Project Duration: The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
Operation Flow: This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
Patents: Intellectual property rights：Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd
Image Credits: Example:Meng Shenhui