Texture Maker Ath-bhrandadh le Texture Maker Enterprise Co. Ltd.

Tha Texture Maker Ath-bhrandadh le Texture Maker Enterprise Co. Ltd. na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2025

Texture Maker Ath-bhrandadh

le Texture Maker Enterprise Co. Ltd.

Neach-ceannach: Texture Maker Enterprise Co., Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

84,066

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #165552

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Texture Maker Ath-bhrandadh

Tha Texture Maker, air a shuidheachadh mar eòlaiche ann an dealbhadh inneach bìdh, air a ro-innleachd branda agus a dhearbh-aithne ath-mhìneachadh gus leudachadh cruinne a chuideachadh. Air a thogail air saidheans bìdh agus eòlas dealbhaidh, tha an siostam ùr a' nochdadh na misean toraidhean sònraichte a chruthachadh le luchd-dèiligidh. Tro mhìosan de dheasbadan domhainn le sgiobaidhean brandaidh taobh a-muigh, tha e a' soilleireachadh a' chomas stiùireadh air gluasadan, fuasglaidhean eadar-dhealaichte a lìbhrigeadh, agus toraidhean a dhealbhadh a bhrosnaicheas eòlasan còcaireachd aoibhneach is iongantach air feadh an t-saoghail.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Texture Maker Ath-bhrandadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Texture Maker Ath-bhrandadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Texture Maker Ath-bhrandadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tagaichean: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teicneòlas Cinneasachaidh: Adobe Creative Suite, Co-create Workshop
Dùbhlan Dealbhaidh: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Rannsachadh: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Brosnachadh: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Faid a' Phròiseict: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Sruth Obrachaidh: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Buill na Sgioba: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Creideasan Dhealbhan: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN