Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair by Zifei Ding

Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2025

Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair

by Zifei Ding

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair

Teacsa an Leabhair: Is e pròiseact aithne lèirsinneach agus postair a th' ann an Ath-bhranndadh Chinatown a chaidh a chruthachadh airson sgìre Chinatown ann an Los Angeles, California. Tha an siostam lèirsinneach ùr a' riochdachadh dualchas cultarach na sgìre-còmhnaidh. Tha eileamaidean dealbhaidh a' ceangal cudromachd eachdraidheil an t-seann Chinatown ri nuadhachd agus ath-bheòthachadh na plaza ùire. Tha na grafaigean a' nochdadh aonachadh chultaran Sìneach is Ameireaganach agus a' comharrachadh na h-aithne ionadail. Tha gach postair a' tomhas 24 le 36 òirleach. Chaidh am pròiseact a chrìochnachadh ann an 2023 agus tha e a' leantainn rannsachadh air aonachadh chultaran Àisianach is Ameireagaidh a Tuath.

The Recognition

About the Duais Umha A' Design Award

Tha Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Chinatown Rebranding Prìomh Fheum: Aithne Bhrannd, Postair a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding