Fast Women Dealbhan by Martin Hoffmann is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan Competition Category.

UmhaDealbhadaireachd· 2025

Fast Women Dealbhan

by Martin Hoffmann

Client: Hoffmann Design

Duais Umha A' Design Award Winner in Dealbhadaireachd Category

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Colors

The Design

About Fast Women Dealbhan

Tha an t-sreath dhealbhan a' taisbeanadh cuspair bhoireannach is chàraichean-rèisidh bho shealladh ùr. An àite a bhith na h-eileamaid sgeadachaidh, tha am boireannach a' nochdadh mar phearsantachd fhèin-chinnteach ann an àrainneachd theicnigeach. Tha gach dealbh a' cur an cèill diongmhaltachd, fionnarachd agus aotromachd, fhad 's a tha e ag ath-ghairm so-leòntachd gu sòlaimte. Tha cànan a' chuirp a' gleidheadh grinneas nàdarra. Tha co-dhèanamh soilleir an deilbh agus cluich cuimsichte le neo-shoilleireachd a' stiùireadh na sùla agus a' cruthachadh fhaireachdainnean. Airson teannachd chothromach, tha tòn bunaiteach blàth nan dealbhan air a chur an coimeas ann am pàirt le fionnarachd theicnigeach. Gu h-iomlan, tha na motifean a' deàrrsadh àile shàmhach, chuimsichte.

The Recognition

About the Duais Umha A' Design Award

Tha Fast Women Dealbhan air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Fast Women Dealbhan na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Fast Women Dealbhan a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
Tags: Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Production Technology: Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
Research: Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Inspiration: The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Project Duration: The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Operation Flow: The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Image Credits: Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024