Jo Cafaidh agus Taigh-bìdh le A4DH Branding Services

Tha Jo Cafaidh agus Taigh-bìdh le A4DH Branding Services na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2025

Jo Cafaidh agus Taigh-bìdh

le A4DH Branding Services

Neach-ceannach: A4 Design House

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

15,321

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #169504

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Jo Cafaidh agus Taigh-bìdh

Tha Jo ag ath-mhìneachadh dìonach grinn mar chomharrachadh air blas, ceangal, agus amannan co-roinnte. Chaidh fèin-aithne a' bhranda a dhealbhadh gus tarraing a thoirt air luchd-amais, bho chlann gu seanmhair is seanair, fhad 's a tha e a' gleidheadh dìlseachd agus grinneas. Stèidhichte air iomadachd bhlais agus ceangal faireachdainn, tha an dearbh-aithne lèirsinneach a' gabhail ri bòidhchead ùr-nodha. Tha paleaid dhathan uaine a' samhlachadh nàdar, fàs, agus seasmhachd. Tha grafaigeach samhlachail air a bhrosnachadh le eileamaidean bìdh is dìonachaidh a' neartachadh innse-sgeòil, fhad 's a tha logotaip chomhaimsireil a' cothromachadh sìmplidheachd agus dàna-thuras. 'S e an toradh eòlas aonaichte thar phuingean-conaltraidh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Jo Cafaidh agus Taigh-bìdh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Jo Cafaidh agus Taigh-bìdh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Jo Cafaidh agus Taigh-bìdh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Tomhasan & Pacadh: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tagaichean: rebranding, brand identity, identity design, logo redesign, visual language
Teicneòlas Cinneasachaidh: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Dùbhlan Dealbhaidh: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Rannsachadh: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Brosnachadh: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Faid a' Phròiseict: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Sruth Obrachaidh: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Buill na Sgioba: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani