Heyday Center Prìomh Fheum: Dearbh-aithne Corporra by Sha Feng and Jiayi Lu

Heyday Center Prìomh Fheum: Dearbh-aithne Corporra by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2025

Heyday Center Prìomh Fheum: Dearbh-aithne Corporra

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Heyday Center Prìomh Fheum: Dearbh-aithne Corporra

Teacsa an Leabhair: Is e dearbh-aithne corporra a th' ann an Heyday Center a chaidh a chruthachadh airson ionad trèanaidh a bheir seachad seirbheisean coileanaidh spòrs, ath-shlànachaidh agus taic sgrùdaidh thall thairis. Tha cumadh an suaicheantais mar bhratach ag èirigh, cumadh a tha a' toirt iomradh air adhartas leantainneach agus fèin-leasachadh. Tha an litir H air a togail bho dhà fhigear co-shìmeatrach den àireamh a h-aon, air an suidheachadh ann an cruth deimhinneach agus àicheil, a' moladh coileanadh mullach. Thathas a' cleachdadh gorm mar am prìomh dhath gus reusan, proifeiseantachd agus sàmhchair a chur an cèill. Tha an dearbh-aithne a' nochdadh dòigh-obrach an ionaid a tha stèidhichte air dàta.

The Recognition

About the Duais Iarainn A' Design Award

Tha Heyday Center Prìomh Fheum: Dearbh-aithne Corporra air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Heyday Center Prìomh Fheum: Dearbh-aithne Corporra na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Heyday Center Prìomh Fheum: Dearbh-aithne Corporra airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release