Honki Factory Dearbh-aithne Lèirsinneach by Daichi Takizawa is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
AirgeadGrafaig· 2025
Honki Factory Dearbh-aithne Lèirsinneach
Client: Honki Factory Co.,Ltd
Duais Airgid A' Design Award Winner in Grafaig Category
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- Verified Award Winner
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The Design
About Honki Factory Dearbh-aithne Lèirsinneach
Is e am bun-bheachd Fosgladh an t-Slighe, Dòigh Honki. Tha e a' mìneachadh Honki mar Dhàirichead, mar bhith le amas soilleir agus a' gabhail cheuman làidir ga ionnsaigh. Faodaidh iadsan a tha comasach air dòigh-obrach structaraichte airson leasachadh gnothachais a chleachdadh gus slighean ùra a chruthachadh. Tha am miann mòran dhaoine Honki a bhrosnachadh air a riochdachadh anns an fhrèam ann an cruth H, a' samhlachadh structair, agus anns an logo-chlò, air a bhrosnachadh le factaraidh, a' riochdachadh cinneasachaidh. Tha dealbhadh caochlaideach an t-samhla agus a' chlò a' nochdadh sùbailteachd thar gach gnìomhachas is raon.
The Recognition
About the Duais Airgid A' Design Award
Tha Honki Factory Dearbh-aithne Lèirsinneach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Honki Factory Dearbh-aithne Lèirsinneach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Honki Factory Dearbh-aithne Lèirsinneach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
- Dimensions & Packaging
- The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
- Tags
- VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
- Production Technology
- "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
- Design Challenge
- The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
- Research
- I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
- Inspiration
- Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
- Project Duration
- This project started in June 2022 and was completed in March 2024.
- Operation Flow
- After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
- Image Credits
- Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024
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